Our Sustainable Story

For us, sustainability means creating and producing in such a way that takes nature, our environment, into care and consideration.


Our approach to sustainability begins with researching and resourcing sustainable fabrics that are responsibly made in the USA. We look for materials that are not only skin-friendly, but also earth-friendly.

Our primary fabrics are organic cotton fabrics milled in the USA (unless otherwise stated). While we try our best to source our materials domestically, some of our trims such as lace trims, ribbons, and elastics still trace their manufacturing origin overseas. In our efforts to be as transparent as possible, we include information on the material content and country of origin within each product description.


A significant part of fashion waste issue is related to overproduction, which is why we decide to adopt a made-to-order model.
When you shop with us, you know you will be receiving a special item made just for you.

Earth-friendly packaging

We strive to use packaging materials that are biodegradable or recyclable, and as much as possible we source them domestically.
We also encourage reusing our packaging to ship donation items for our charitable partnerships.


We recycle our fabric remnants, and we encourage recycling our pieces through our charitable partnerships. Recycling our pre-loved bras is made possible through the Bra Recyclers Ambassador Program, while gently worn ready-to-wear can be recycled through our partnership with Women Giving Back.

If you have pre-loved Maison Noelle pieces that can no longer be donated, please send us a message and we will find another recycling solution.